It all started when I secured the domain name AVLarts.com.
For those of you not familiar with Western North Carolina, ‘AVL’ is the common abbreviation for Asheville, NC, which in addition to being where I live has a well-deserved reputation for being an artsy city.
I decided to make a website that would be the go-to informational hub for the visual arts in Asheville – by listing comprehensive directories of local artists and galleries, and publishing an events calendar of art show openings, open studios, gallery walks, etc.
In short, I set out to create a valuable local arts resource.
The website launched on November 15, 2011.
AVLarts.com is clean and simple in design and invites the community to suggest artists, galleries and events to be added.
There is no fee to be listed. However the directories are curated (by me) in order to be valuable and comprehensive, but not exhaustive.
It is also important to me that AVLarts.com be uncluttered, so there are no banners or advertisements.
Sounds like a lot of work. What’s the catch? Where’s the payoff?
This project has the potential to position me as a valuable asset for local art-lovers, artists, galleries and those who plan art events — all the people I want to connect with.
After being on-line for only three days, I’ve already made some solid connections.
My plan is to maintain the website for a year and see what happens.
I’m going forward with the philosophy that ‘if you build it (and promote it) they will come.’ I believe that giving back to my community in this way will be well worth the effort by introducing me to people I want to know.
Am I crazy? I guess we’ll see.